Interactive
Campbell’s Chunky gets interactive
New online contest prods sports communities across the country to rally behind their coaches – and the brand.
Bob McCown and 252 Media launch Fadoo
The site reaches sports buffs with tongue-in-cheek commentary, and is seeking sponsorship partners.
AskKinjo bows new ad mojo
New mobile marketing service offers hyper-targeted ad ops reaching on-the-go Torontonians.
Telus spreads media ‘magic’
The brand’s holiday campaign represents the largest online media spend ever for Telus.
Molson comes Heavy
Molson Canadian and Coors Light rack up 4 million views, a record for Heavy Canada.
TVO plugs into YouTube
New content distribution partnership bows channel hub dedicated to TVO programming – and new ad revenue streams.
Notes from the Mediascape: Facebook launches new ad format
New ‘engagement ads’ launching this month further blur the line between marketing and social networking.
Canada capitalizes on its tourists
The CTC makes Canada the first country to promote itself with tourist-generated video content.
Future Shop drives consumers online with holiday ‘gift-o-meter’
The electronics retailer wants to share shoppers’ holiday wish list videos, and is getting social on Facebook in efforts to bag techy gift buyers.
Current TV comes north with CBC
Bold move by Stursberg will see new website and digichannel air Canuck-generated content
Delvinia and Acrobat join forces for online syndicated survey
Acrobat’s Omnitel taps Delvinia’s AskingCanadians panel to expand online data collection.
Opinion: Is this the beginning of online media unification?
Media Contacts Canada managing director Chris Williams wonders how Google will integrate DoubleClick’s suite of products, and has reason to be optimistic about the results.
Nation’s first Bluetooth Broadcast Network hits Toronto
New high-traffic positioning connects point-of-purchase advertisers to a geo-targeted mobile phone audience.
Online ad spends predicted to grow in 2009
And IAB Canada’s projected total for 2008 online advertising revenue in Canada is estimated at $1.5 billion.
Family Channel launches new online portal
New online space lets kids design their own site with Family’s online and on-air properties, and creates new playspace for brands.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
