Interactive
New Canwest partnership offers targeted audience reach
Consumers can browse relevant marketplace listings, receive email search alerts and post free ads a la Craigslist.
Dove launches Facebook app
Pay Beauty Forward leverages new Facebook features to help build viral awareness about self-esteem issues.
Astral Media Radio launches Orbyt
Radio syndication group builds national brands in consumer media markets including web, mobile and other emerging technologies.
Canwest strikes online deal with Fox
Broadcaster secures streaming rights to top shows such as Prison Break, Bones and Family Guy.
Nokia launches B2B Sauna Talk for gaming industry
The campaign includes a faux ‘tech talk show’ to raise awareness of Nokia’s N-Gage.
Expedia has fast talkers saying Viva Las Vegas
Expedia’s Fast Talk Your Way to Vegas contest returns for a second UGC exercise, and adds a live Vegas element to the speed-talking showdown.
BMW turns new corners
Playful interactive ads and search marketing are part of a new campaign that boasts 3 Series innovations at every bend.
Notes from the Mediascape: Placevine threads integration deals
Product placement agencies now have a new online space to browse integration deals.
Scotiabank helps Canadians find some icetime
POIfriend is ‘the Wikipedia of locations,’ offering direct marketing capability using GPS-enabled devices. And apparently what consumers really want from the site is directions to score a double double at Tim’s.
Channel Connect helps chart the online eyeball path
New online media planning tool reveals the cross-channel path between search and display.
Sackboy takes over Playstation site
Sony gets interactive with its LittleBIGPlanet character to attract a younger demo to the site.
Subway targets boarders on Push.ca
Subway is sponsoring a contest for adrenaline junkies with Billabong on the new boardsport site.
Memorials get interactive and intro obitvertising
A partnership between Canada’s largest dailies and Illinois-based Legacy.com bows new platform for feature-rich UGC obituary content.
Pepsi’s reverse-media contest approach wins fans
The recent ‘digital-to-air’ promotion saw contestants gain over 14,500 votes on social sites, while MuchMusic and MTV online visits reached over 80,000.
CBCShop.ca and Nestlé target holiday crowds
Coronation Street fans jump the gun and commence buzzing prior to in-store, online and TV ads hitting the market.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
