Interactive
RedFlagDeals.com launches new online boutique
With 10,000 unique visitors in its first week, Scarlett Lounge offers fashion and beauty deals, as well as green living tips for women.
ING saturates Google, with Media Experts’ help
The single-day domination of Google’s networks made ING Direct’s new promotional account visible on Google’s websites, email programs and blogs.
Gear Drop launches ‘sick’ viral campaign
Hockey gear clean-up company gets attention with shocking viral ads featuring vomiting players.
MagCloud offers freedom of the press
HP Labs and HP Corporate Ventures have developed a new online publishing service that gives anyone the power to self-publish.
ScoreMobile launches Score Predictor
The new app allows mobile phones to act as remote controls – to national television.
Weather Network site comes out on top
Theweathernetwork.com led web traffic in August, despite extensive Olympic coverage, and plans for site upgrades are in the forecast.
ICBC targets ‘Dirty Drivers’
The Insurance Corporation of British Columbia assembles a host of online features to drive good driving habits.
Fall season’s most popular TV web searches revealed
Yahoo! Canada’s Buzz Index finds dance shows and retro programs top the list.
iPhone adds Moose commuter biz book
The first business book available as an iPhone application is Canadian. And it’s about marketing.
LG ties fashion with YouTube
As the sponsor of L’Oreal Fashion Week, LG Electronics Canada sought out Fashion Fusion models in downtown Toronto and posted its best clips online.
Globe clicks into university market
A new interactive education site is partnering with MuchMusic to help target the hard-to-reach demo.
SavvyMom Media launches CGC site
New online city guide brings local tips to a national audience of on-the-go moms.
New DVD technology yields ongoing brand tie-in opps
The innovative web marketing technology is the first of its kind in Canada.
Internet habits examined in new report
The Canadian Internet Project analyzes Internet usage and media consumption, and surprise, it’s up!
New online platform boosts Teletoon series
Best Ed‘s interactive website, set to launch in February, will feature gameplay and bonus toon rewards.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
