Interactive
Sympatico/MSN appoints Ohn to strategic alliances team
He will focus on in-store and off-line promotional partnerships with consumer packaged goods marketers.
G&M inviting submissions for annual creative competition
For its third annual initiative, the newspaper is introducing a challenging new wrinkle.
Publicis brings digital marketing arm to Canada
The aim in expanding the ad agency’s digital capabilities is to create more new media opportunities for clients to enhance brand equity.
Sympatico/MSN, Mitsubishi team for online contest
And the marketers are giving a whole new twist to scavenger hunts.
Cossette takes on Internet mandate for Tourism Montreal
Cossette Media was already handling traditional media planning and buys for Montreal’s international tourism promos. Now it’s got the mandate to add online to the mix.
Globe launches biz incubator help site, new OOH campaign
SMEs can access expert advice online, while a new campaign challenges viewers to see things in different contexts.
IAB releases report, skeds seminar on digital video advertising
The Interactive Advertising Bureau’s data explore explosive growth and innovation in this ad sector, which will be the focus of a Feb. 13 event in NYC.
ComScore releases top Canadian web rankings
The most popular 25 sites were determined by the number of unique Canadian visitors during December.
Notes from the media landscape: Marketer gold in them thar vlogs?
Weight Watchers is kicking the viral phenom up a notch by hooking up with a vlogger who’s chronicling how the marketer’s regimen is helping her get in shape.
Media Contacts Canada intros optimization tool for online brand campaigns
When their clients ‘demanded better ways than clicks and click-through to measure their online campaigns,’ the Toronto agency came up with a proprietary data platform.
Sunsilk to bow global brand campaign during Super Bowl
Toronto’s Capital C and four other agencies are collaborating on the multifaceted ‘Life Can’t Wait’ initiative, which features iconic stars and seeks stories from real women around the world.
What can you do while you chew?
Cadbury Adams launches Stride, ‘The Ridiculously Long Lasting Gum,’ in Canada with an ambitious campaign.
Internet ad revenues in passing lane
In fact, says the CMA, radio will be eclipsed as a medium some time in February. And television will be left in the dust by October 2014.
Yahoo and Canoe trade search and content
The two online destinations are set to share their strengths with each other across multiple sites.
MTV spins advertising into (toy) gold
The Canadian-conceived MTV Fauna spots and toys are grabbing attention worldwide.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
