On the other hand, older consumers prefer free streaming. Both findings from Ipsos Insight give guidance as to how online advertisers should weight their investments.

Mitch Joel, president of Montreal’s Twist Image, is MiC‘s final pundit in our year end/new year’s series. If you missed any of the other think pieces, check out the links at the end of this story.

P&G’s Swiffer brand has launched a contest inviting consumers to post videos on YouTube featuring themselves ‘breaking up’ with outmoded cleaning techniques.

Today, David Feldt, managing director of the Toronto office of the digital marketing communications agency Organic, offers what he terms a ‘snapshot’ of the interactive realm circa 2008.

Under a new agreement with MTV Networks International, Corus will manage multi-platform content for properties including the pre-school series Dora the Explorer.

As the year gets underway, today’s pundit – David U.K., VP/GM of the online video brand – warns marketers that the online audience is now savvy enough to recognize when an experience is sub-par – and not specifically developed branded entertainment.

Facebook and its online ilk are nothing less than ‘ready-made focus groups,’ says today’s new year’s pundit: Carat Canada communications strategist Andrew Braunston.

Nick Barbuto, Cossette Communications’ director of digital solutions, is hoping that this year ‘we can finally say goodbye to the term ‘TV spot’ and hello to the more pliable term ‘audio/video execution.”

The marketer’s viral effort is blooming big time.

A new report says Hogtown is the first North American city to crack the million mark, and that uptake by Canadians doubled in the past three months.

The Interactive Advertising Bureau guidelines are designed to provide Internet media companies, ad-serving organizations and rich media vendors in the US with better metrics.

More and more marketers are going virtual all the way with their year-end cards. A good strategy? Yes, judging by the sensational results garnered by OfficeMax.

Millions of people went online to check the weather as the major winter storm hit Ontario and Quebec last weekend. Time to think about some weather-triggered ads?