Interactive
Sassy website for city gals gears up for launch
SheDoestheCity.com already has a following, and the official launch is weeks away.
MIPCOM conferences now downloadable
This is probably the next best thing to having been in Cannes this year.
KFC bows new menu item with contest on the side
Y&R’s promotion of KFC’s new chicken bowl includes a Facebook posting and a challenge to correctly assemble the layered dish online.
Grey’s amusing diabetes campaign aimed at youth
Offbeat speed dating vignettes, online and on YouTube, are meant to dispel the misconception that only older people need to ward off the disease.
Reversa seduces top honours at CMA Awards gala
Taxi Montreal’s brilliant work for the brand won both Best of the Best and Gold in its New Media category.
Condo craze invading Second Life
A Vancouver company is enabling property developers to showcase their projects locally, globally and virtually.
Lavalife launches holiday gift guide for singles
And there are plenty of ad opps alongside sections such as Spicy Stocking Stuffers, Green Gifting and Secret Santa.
Dell and Intel pair up for viral effort
An online advergame that gets users playing puzzles with Dell and Intel aims to get friends winning prizes as pairs.
Ford launches national Bluetooth campaign
To promote the rollout of SYNC, the carco’s new in-car communication system, transmitters are automatically sending messages to cell phones whenever they come in range.
Dose.ca now featured media partner on YouTube.ca
The strategic move coincides with Dose’s first anniversary of offering Canadians interactive experiences through videos, blogs and contests.
Canadian ad spend on the rise in the next five years: CMA
And Canuck marketers are expected to be especially bullish about digital media, more than doubling 2007’s $1.4-billion spend.
Viewers and marketers make like Cupid for TV wedding
What can only be termed a consumer-generated wedding has been in the works since August, when ET Canada invited viewers to nominate engaged couples and then vote on key elements of the nuptials.
CTC making snow look good in US blitz
DDB’s integrated campaign promoting Canada’s skiing and snowboarding opps aims to persuade winter sports enthusiasts to cross the border.
Comedy net bows mock morning show
Good Morning World premieres on TV Nov. 12, but fans can also wake up to short webisodes every weekday morning, and end the week with half-hour recap episodes on Friday nights.
Facebook offering $5 a pop for displays on personal pages
Monetization of social networking sites marches on. Now Facebook is partnering with a T-shirt seller to earn commissions on sales of the goofy duds.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
