News

Globe and Mail sails away with staffed cruise contest
Winners get a 14-day Mediterranean tour with archeological excursions and gastronomical expeditions led by the Globe‘s editorial staff.

MPG Canada digitizes up into DDS eAvails
The first use of the electronic media-buying application by an agency in Canada is getting positive feedback.

Spring adds some boink to street media
Stolen T-shirt-vertising, wild postings and Facebook nudging ask pedestrians to hop on the Pogo today, generating 10 cents for every bounce for the Greater Vancouver Food Bank.

Wideawake’s online life for Death Row
The entertainment co plans to expand Trysomethingnew.ca, and create a Death Row online portal with potential brand collaboration opps.

OMD gets the Rogers nod
The agency has been awarded the media giant’s planning and buying account.

Globe‘s Young Lions judges announced
Submission entry deadlines are fast approaching.

Customers cough up their best ‘Buckley’s face’
The cough syrup brand’s contagious campaign produces results with face-to-face and online consumer bonding.

Leo Burnett wins at International Andys
The winning integrated OOH and online campaign for James Ready beer got the nod from the global jury for its innovative co-op billboard space concept, rallying its buck-a-beer fans to keep ad costs down.

CTV Juno promo campaign goes all out
The multi-platform campaign utilizes all assets to promote the Junos – and hype the network as a Canadian music industry patron.

Nissan starts new conversation
Car launch campaign is social media only.

Intertainment Media partners with NBC, OMG and itravel2000
NBC.com will stream programming through the desktop application ItiBiti, owned by the Ontario-based software developer.

Olive Media branches out to immigrant markets
Olive Media has partnered with Sing Tao Canada and Canadian Immigrant websites to provide advertisers access to more of Canada’s immigrant communities.

Playboy exposes reality TV’s naughtiest bits
Playboy TV reveals its reality lineup with brand-spanking new spots.

Canadians get broader ABC rep
More robust ABC Canada board is part of the bureau’s strategic changes made to address the unique needs of the Canadian market.

Joost makes Peace
A new partnership with Peace Point Entertainment brings series to an expanded online audience.