News

News

Globe and Mail sails away with staffed cruise contest

Winners get a 14-day Mediterranean tour with archeological excursions and gastronomical expeditions led by the Globe‘s editorial staff.

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MPG Canada digitizes up into DDS eAvails

The first use of the electronic media-buying application by an agency in Canada is getting positive feedback.

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Spring adds some boink to street media

Stolen T-shirt-vertising, wild postings and Facebook nudging ask pedestrians to hop on the Pogo today, generating 10 cents for every bounce for the Greater Vancouver Food Bank.

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Wideawake’s online life for Death Row

The entertainment co plans to expand Trysomethingnew.ca, and create a Death Row online portal with potential brand collaboration opps.

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OMD gets the Rogers nod

The agency has been awarded the media giant’s planning and buying account.

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Globe‘s Young Lions judges announced

Submission entry deadlines are fast approaching.

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Customers cough up their best ‘Buckley’s face’

The cough syrup brand’s contagious campaign produces results with face-to-face and online consumer bonding.

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Leo Burnett wins at International Andys

The winning integrated OOH and online campaign for James Ready beer got the nod from the global jury for its innovative co-op billboard space concept, rallying its buck-a-beer fans to keep ad costs down.

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CTV Juno promo campaign goes all out

The multi-platform campaign utilizes all assets to promote the Junos – and hype the network as a Canadian music industry patron.

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Nissan starts new conversation

Car launch campaign is social media only.

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Intertainment Media partners with NBC, OMG and itravel2000

NBC.com will stream programming through the desktop application ItiBiti, owned by the Ontario-based software developer.

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Olive Media branches out to immigrant markets

Olive Media has partnered with Sing Tao Canada and Canadian Immigrant websites to provide advertisers access to more of Canada’s immigrant communities.

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Playboy exposes reality TV’s naughtiest bits

Playboy TV reveals its reality lineup with brand-spanking new spots.

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Canadians get broader ABC rep

More robust ABC Canada board is part of the bureau’s strategic changes made to address the unique needs of the Canadian market.

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Joost makes Peace

A new partnership with Peace Point Entertainment brings series to an expanded online audience.