Out Of Home
Association rolls out tempting stats on OOH impact
Out-of-home agency execs consider stats that show women ‘see’ more than men, Internet tops TV in exposure time, and OOH ads, more often that not, tend to get a second look
Reality concept now invading OOH
Yes, those are real jeans and t-shirts pinned to transit shelters just begging to be ripped off.
DAN Media being sold to Swiss company
The deal puts an end to the gloomy speculation that’s swirled since DAN filed for bankruptcy protection in July.
Next gen in-store links digital signage to cellphones
Artisan Live and MyThum Interactive are creating campaigns with the push of digital signage, the pull of mobile technology and pinpoint measurability for marketers.
New Toronto video board offers 323,000-person weekly reach
OBN launches a crown at the Canadian Tire and Ryerson School of Business.
L’Oréal Paris intros a novel twist for this year’s Toronto Fashion Week
The beauty conglomerate’s integrated leveraging of its sponsorship is a thing of beauty.
Ground-floor sponsorship opps on offer for football game that’s ‘more exciting than the Super Bowl’
Local promoter says Canada will likely go football-mad during International Bowl Week in Toronto come January, when NCAA college football busts through the border.
TSN’s most successful contest gets more marketers in the game this year
Wendy’s Kick for a Million increases its score on engagement front sevenfold.
Ad-rich TV programming from Global being tested on GO trains
If the results are positive, all of GO Transit’s 150,000 daily commuters will soon be able to watch programming and ads on OTTV (On-Train TV).
PMB Factoid
Shopping Preferences – Indexed by Age
Sexy Santas with video backpacks to mingle with Streisand crowd
Street marketing has added a new old-school version of mobile to the guerilla arsenal.
Rapid adoption rate proves reliable media relations metrics were sorely needed
Finally there’s an authoritative and reliable means for measuring the effectiveness of media relations campaigns.
Law firm nabs naming rights for ACC’s executive suites
Global biggie Ogilvy Renault breaks law protocol in sporty new media play.
Vauntcom to add screens in the ACC
Calgary-HQ’d Vauntcom Media Corp. is planning to add the Air Canada Centre in Toronto to its roster of Canadian venues – where advertisers garner impressions by the millions on LCD and plasma screens. Among those marketers, says Glenn McConnell, SVP national advertising and business development, are Toyota and Maple Pictures (the Canadian spin-off of Lion’s Gate Films).
This week, Vauntcom held an official launch party at Toronto’s Rogers Centre, where 140 screens have been active since April. The company sells sound and motion ads in main concourses and washrooms at Calgary’s Pengrowth Saddledome, with 249 LCD displays, at Ottawa’s Scotiabank Place (170 displays), Edmonton’s Rexall Place (95 displays), and Vancouver’s GM Place (65 displays). ‘This is the first time anybody has really tied all these centres together,’ says McConnell.
Mazda hooks up with Marvel Super Heroes
Thanks to partnering with Mazda Canada and Yellowbrick-Holman Exhibitions, the Ontario Science Centre in Toronto will offer visitors to its Marvel Super Heroes Science Exhibition the opportunity to don a superpower-enabling ‘exo-suit’ and actually lift a Mazda CX-7 vehicle. The aim of the show, which opens Oct. 18, is to illustrate the connection between science and Marvel Super Heroes. Other elements of the joint initiative are on-site signage, online content and dealership promotion.
