Radio
The differences between English and French podcast audiences
Research from Acast shows variances in genre preferences and receptiveness to advertising.
Automakers step up their buys: AdEase Radio
Toyota and Nissan are buying more radio ads, but McDonald’s remains at the top.
Magna downgrades Canadian, global ad forecasts
The revision comes after a flat Q1 and uncertain outlooks from major media companies.
Bell to eliminate 1,300 positions, close six radio stations
The company is also planning a “new approach” to its national and international news coverage.
McDonald’s holds onto top spot: AdEase Radio
Cora and Spence Diamonds also maintained strong radio buys from recent weeks.
Which stations are tops in Canada’s biggest radio markets?
David Bray’s dive into the latest Numeris book finds that talk and country are holding audiences.
McDonald’s moves back into the top spot: AdEase
Specsavers and Capital One also began new campaigns with significant radio presences.
Upfronts 2023: Bell launches addressable TV, ad-supported Crave tier
The company also unveiled a suite of improved data capabilities, built on first-party sources.
Stingray radio stations join Bell Media’s iHeartRadio app
A crop of 67 stations have been added to the audio streamer, which plans to release new ad capabilities in the near future.
SiriusXM names new head of sales, marketing and Canadian content
Rob Keen is replacing Paul Cunningham, who is retiring after 17 years leading with the company.
Spotify lays off 200 staff in its podcasting division
The company’s head of podcasting said the cuts are a result of a new approach it is taking to courting creators.
Radio One continues to be tops in mid-sized markets
David Bray’s look at the latest Numeris ratings delves into Ottawa, Winnipeg, Halifax, Hamilton and Victoria.
Chatr, Alberta election ads once again control the airwaves: AdEase Radio
Toyota, McDonald’s and Cora also had major radio presences last week.
Pattison Media gets approval to acquire two Manitoba radio stations
Q Country and 94.7 Star FM represent the company’s first presence in the Brandon area.
Chatr continues its national radio push: AdEase Radio
Also, grocery stores made a major increase in their radio ads across markets.
