Radio
Astral joins the Gangster Squad
The media co uses its recently launched Cinemix package to promote the Warner Bros. film in Quebec.
Crime Stoppers urges citizens to speak up
The hotline is looking to boost the number of tips it receives with a hard-hitting campaign in Newfoundland and Labrador.
Rogers Wireless buys the top: Media Monitors
The wireless brand is tops in Toronto and Montreal for the week of Dec. 24 to 30, 2012.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
W Network kicks off winter campaign
The channel is using its talent to promote its lineup for the new year, which includes Love It or List It and Come Date With Me.
Chevrolet Dealers buy big: Media Monitors
The dealership association bought the most airtime in Toronto, while Bell Bundle stays tops in Montreal for the week of Dec. 10 to 16.
Spotted! Air Canada Rouge gets its wings
The airline announced its new leisure brand with an experiential activation in Yonge-Dundas Square.
LCBO buys big: Media Monitors
The Crown corp. bought the most radio in Toronto, with Bell Bundle topping the list in Montreal, for the week of Dec. 3 to 9.
Sears Canada spreads the greatness
The retailer is bringing its new brand positioning in-store this weekend with its National Great Day.
Chevrolet jumps to the top: Media Monitors
The dealer bought the most radio in Toronto, with The Bay taking the top spot in Montreal, for the week of Nov. 26 to Dec. 2.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
Best Buy Canada unwraps the power of tech gifts
The electronics retailer has launched its holiday campaign with the message that the right technology can make anything happen.
Bell Mobility buys the most: Media Monitors
The telco jumped into top spot with a Toronto buy, and also took top spot in Montreal with a Bell Bundle campaign.
Salvation Army renews holiday donation drive
The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.
Boom 97.3 celebrates end of the world
The Toronto radio station’s latest promotion plays on the apocalyptic predictions of the Mayans and offers listeners daily trips to Mexico.
