Research
Spence Diamonds dominates the airwaves: AdEase Radio
The retailer is one of the week’s biggest movers, grabbing the top spot in almost all markets between Jan. 01 to 07.
AdEase launches app with performance data on active campaigns
Spotlite is updated every 12 hours and provides advertisers with data on TV and radio campaigns, including the percentage of ads aired in prime time.
Five trends for 2024, according to Amazon Ads
Advertisers of all sizes are joining the streaming ad wars as more and more are embracing AI.
How do Indigenous households in Canada consume media?
Media Technology Monitor releases a study on the usage of TV, radio and social media by 1,379 Indigenous people across the country.
The Brick dominates the market: AdEase TV
The furniture company replaced McDonald’s as the most active advertiser in Canada during the week of Dec 25.
Rogers takes top spot from Shoppers: AdEase Radio
The teleco took first place in Vancouver, Calgary, Edmonton and Ottawa, followed by Esso.
Shoppers is back on top: AdEase Radio
The drugstore chain ranked first on the list once again, with 2,779 more occurrences than the previous week.
Acast says Canadian marketers are keen on podcasts
The Swedish company finds that marketers who are experienced in the medium are most likely to believe that the industry will grow over the next five years.
McDonald’s leads and Leon’s follows: AdEase TV
The QSR recorded 3,500 occurrences in the week of Dec. 11 to 17, while Leon’s Furniture had 2,014.
Pluto TV eyes a FAST future
With traditional broadcasts continuing to struggle and SVODs in hot competition, FAST is carving out a future with Canadians and Pluto TV wants to be out in front.
Holiday celebrations help newcomers feel at home
The Vividata 2023 Multicultural Study says holiday celebrations help newcomers connect with their heritage and make Canada feel like home.
What travellers are planning for 2024
Destination Canada’s latest report says tourism revenue is on track to exceed pre-pandemic levels this year.
More radio insights show tune-in is returning
According to MTM’s recent research, 80% of anglophones listened to AM/FM radio on any platform this year, with 25% turning to online platforms to find such content.
Demos are dead, subcultures rule with Gen Z
New Horizon Media report says targeting Gen Z today means diving into niche passions.
McDonald’s dominates all the markets: AdEase TV
With 4,002 occurrences, the QSR is the most active advertiser for the fourth week, with Downy and Tim Hortons are close behind.
