Research
Talk and hits are tops in Canada’s biggest radio markets
David Bray dives into the latest Numeris ratings.
Open programmatic spending on connected TV is cooling off
Pixalate also found out that invalid traffic rates are also dropping.
Tim Hortons takes the top: AdEase Radio
McDonald’s and Staples also had a big presence on the radio last week.
Canadians are noticing news leaving their feeds
A survey by Dentsu and the CMDC found there has been a slight increase in readers going directly to outlets for their news.
More Canadians are seeing social media as a ‘toxic’ environment
While they are still active, an MTM report finds that users are skeptical of how useful or trustworthy platforms are.
Shoppers Drug Mart stays at the top: AdEase Radio
But McDonald’s returned to buying big with a campaign for a new breakfast sandwich.
Resto-bar traffic is getting back to its pre-pandemic level
A new COMMB report finds that daytime visits have been particularly strong following the return to offices.
The most active video viewers skew towards traditional TV
Numeris also found that mobile viewing is big in Ontario, with linear TV at the top in Quebec.
Five tech companies will get half of global ad spend this year
WARC’s forecast expects social, retail media and connected TV to drive overall growth.
McDonald’s holds on to the top: AdEase TV
Meanwhile, Amazon and Tim Hortons moved up the list.
Shoppers Drug Mart climbs to the top: AdEase Radio
Automakers and mobile phone services also had a major presence on the airwaves last week.
McDonald’s re-takes the top: AdEase TV
Dairy Queen and Trivago, meanwhile, put big boosts behind their buys.
Influencer spending is flowing to smaller creators
An IAB survey found that influencers are more attractive than search, paid social and display.
A look at the growing audiences for women’s soccer, cricket and sports betting
Vividata’s latest update dives into three areas that are bringing in an increasing number of sports fans.
Mobile phone advertisers boost their buys: AdEase Radio
Meanwhile, Ford enters the ranks of Canada’s most active radio advertisers.
