Research
Dairy Queen, Amazon and Crave boost their buys: AdEase TV
But Tim Hortons, McDonald’s and CIBC were once again the most active TV advertisers last week.
Canadian ad spending flat through first half of 2023
The latest SMI figures show that streaming, online video, podcasts and OOH are maintaining their recent growth.
McDonald’s, Rogers hold on to top spots: AdEase Radio
However, a major buy from Sobeys gave grocers a big radio presence across Canada.
Attention to radio surpasses video advertising: Dentsu Media study
Dentsu Attention Economy radio research shows that ads on radio drive high attention rates and CPM efficiency.
Investing in women athletes is a smart move for brands
An RBC and Wasserman survey also found that women’s sports fans are younger, more educated and affluent than those that follow men’s sports.
Tims and McDonald’s stay on top: AdEase TV
Meanwhile, CIBC made a big push behind its newest campaign.
McDonald’s retakes the top spot: AdEase Radio
Virgin Plus and Amazon also began new radio pushes with strong buys.
Tim Hortons, McDonald’s keep firm hold on top ad spots: AdEase TV
The two QSRs, along with others in their category, were the most active by a large margin.
Subway takes over at the top: AdEase Radio
A pair of automakers, meanwhile, made big boosts behind new campaigns.
Which Canadians are actually using ChatGPT?
MTM finds that youth, background and income are the strongest predictors of using the AI tech.
Rogers, Specsavers boost their buys: AdEase Radio
However, McDonald’s and Subway maintained their top spot nationally.
Two thirds of Canadians bought from Amazon in the past year
Vividata’s latest shopper study also found that groceries aren’t the only area where Canadians want to cut back on spending.
How Canada’s youth are using social media
The latest MTM Jr. report finds that TikTok, Snapchat and Instagram lead the way in popularity.
QSRs hold on to their top spots: AdEase TV
McDonald’s, Subway and Tim Hortons once again had the most TV ads in Canada last week.
How marketing mix modelling fits into the world of retail media
A joint report from WARC and Amazon finds that the increased complexity of retail planning has made the approach more relevant, not less.
