Television
CBC greenlights Canadian political MOW
Production gets underway this month in Toronto on a two-hour political thriller chronicling the power struggle between John A Macdonald and George Brown.
Score Media acquires Serie A rights
The iconic Italian football league’s games will now be broadcast exclusively in Canada by Score Media, with sponsorship opportunities for the multi-platform broadcast.
Masters up on Global, TSN
He didn’t win, but Tiger Woods’ highly publicized return to golf helped boost audiences to new highs.
BMW Mini jiggles back to TV
The pint-sized car is pulling a u-turn on its media strategy, coming back to television with the launch of its new ‘Be Mini’ campaign.
Doyle finale delivers opposite Idol
The Newfoundland-set detective series is already renewed for new season on CBC.
LG Canada signs with NHL, NHLPA
Kicking off with title sponsorship of tomorrow’s 2010 NHL Draft Lottery show on TSN, LG’s new partnership with the NHL and NHLPA also includes game-highlight sponsorship and event activation opps.
Bike for Beats rolls out in Ottawa
The inaugural media campaign for the soon-to-be annual event launches this week in Ottawa, using TV, radio and social media to build a support base for the University of Ottawa Heart Institute.
East Side Mario’s budda-booms back to its roots
After reviving its signature slogan and jingle for a recent contest, the Italian food franchise decides to stick with what it knows.
Survivor edges out CSI
Big Bang Theory also makes an impressive impact.
Envelopes shrink 3 percent for 2010/11
Canwest and CBC see less cash, while CTV makes modest gain as the Canada Media Fund doles out dollars. English-language drama is set to get $57 million in funding.
TV ads up, radio down at Astral
The mediaco’s second quarter earnings are up 24% ‘fuelled by a gradually improving economy,’ says Astral CEO Ian Greenberg.
Global, ABC set date for Rookie Blue
The drama formerly known as Copper will simulcast on Thursdays this summer.
Hellmann’s counsels Canadians on real food
The foodco unleashes a national media campaign to announce an ingredient switchover.
Canwest, Prodigy find Lost Girl
Integration opps are available for this new Canadian series about a vampy succubus with a taste for humans (and love triangles).
ING Direct starts big dialogue with small biz
The online bank is targeting a new sector of clients – small business – with a public-facing media campaign focusing on business benefits.
