Television
Funding cuts could jeopardize CBC prime time
CBC says its prime-time shows may be in jeopardy following a $12.6 million drop in funding from the Canada Media Fund, which came into effect on April 1.
On the MiC with Microsoft’s Bill Buxton
The Microsoft exec gets on the mic the day before his CMDC keynote speech to share his thoughts on the media universe and what he likes to call the ‘society of appliances.’
Discovery eyes new channels, more online
A new deal with Discovery Communications in the US sets the stage for more channels and expanded opportunity for cross-platform content sharing.
BNN talks tax with high-income earners
Two weeks before Canadians file their annual taxes, BNN lends a helping hand via a 30-minute interactive talk show, Talking Tax.
GLEE-FM takes to the airwaves
103.9 FM goes Glee-full for a day in a special Canwest promotion. The Toronto radio station will devote a full day of programming to the hit Global TV show.
Kingdom comes to Vision
The British series starring Stephen Fry lands on Wednesday nights.
Dairy Queen Canada launches media blizzard
Dairy Queen Canada celebrates the 25th anniversary of its signature treat with a national tour and media campaign complete with its own fan club, the Blizzmanns.
American Idol sings its way to another weekly win
Grey’s Anatomy came in a close second for the week with 2.796 million viewers.
Pantene to cast reality hair model
The P&G shampoo, which undergoes a rebranding next month, calls on all tress-blessed women who want to star in a live-to-air commercial.
Hilroy pencils in YTV’s The Next Star
American Idol for the pre-15 set, there are still plenty of sponsorship opps available for this youth talent search that draws one million voters.
CBC puts Travis in prime time
The reality series, which will feature ‘unsung heroes,’ starts work this spring. It’s ‘about what this country’s made of,’ says hostess.
Corus adds Teletoon.com to its sales roster
The mediaco will now handle the media sales for Teletoon’s stable of English-language websites, and has new ad opps for some big-name vids in the offing.
‘Glee’ hits streets, changes nights
Choirs on Toronto’s streets will be singing the show’s praises, while Global switches up the show’s schedule in order to accommodate a sked change over at Fox.
Gov commemorate ‘end of an era’ with ad
The Government of Canada expands its Vimy Ridge Day celebrations with a national and regional television media buy in light of the passing of Canada’s last known WWI vet.
Spotted! History ices Yonge Dundas Square
The channel lets fans (and media buyers) test out their ice-road trucking skills with a promotional stunt in the heart of downtown Toronto.
