Wendy’s boosts media for reinvented salads
A five-week campaign for new salad flavours will span print, TV and digital with a focus on female consumers.
Koodo rings bell for Last Mask Standing competition
Four fans will have to don the luchador mask for 48 hours in a new MuchMusic contest that is part of Koodo’s back-to-school campaign, which focuses on social networking.
Maple Pictures blasts The Expendables
A media campaign for the Aug. 13 film includes a subway-station domination in Toronto and sports-oriented media buy that links to an innovative YouTube execution by Lionsgate.
Stursberg exits CBC
The EVP leaves the pubcaster after six years as head of English language TV service.
Corus adds eight new kids’ series
YTV will air the bulk of the new shows about wannabe pop stars and parentless kids, while Treehouse will add a show featuring the famous, rhyming character from The Cat in the Hat.
Rogers to acquire BV! Media
The deal will see BV!’s over 400-website-strong ad network incorporated into Rogers’ digital media sales portfolio, giving the mediaco greater reach into Quebec.
TVtropolis delves into reality for fall
Two Canadian shows are among the reality programming being added to the TVtropolis fall schedule.
Virgin Gaming partners with Ubisoft
The Toronto-based community gaming forum teams with the game developer, adding some Virgin promotional sweetness to console-based online tournament gaming.
DPA gifts TIFF goers
As TIFF anticipation heats up, MiC speaks with the founder of DPA Gift Lounges to find out which brands made the cut. Plus, check out who’s new to the TIFF sponsorship party this year.
Tourisme Quebec’s mobile forecasts
A new app launching in English this week will provide tourists with activity suggestions according to an hourly forecast courtesy of the Weather Network.
Samsung goes galactic for mobile launch
Samsung’s Renee Sorese tells MiC about the strategy behind the launch campaign for its latest smartphone – and why a free Metric concert was the perfect fit for the campaign strategy.
Global consumer outlook flat: Ipsos
A new mid-year survey by the global research firm indicates that although Canada fares well when it comes to consumer confidence, the international picture remains uncertain.
Men to spend more online for back-to-school: Visa
These and other online spend trends revealed in a survey conducted for Visa Canada by Research House.
Tim’s stays on top: Media Monitors radio rankings, July 26 to Aug. 1, 2010
Tim Hortons is reminding Canadians to consider frosty iced capps this steamy summer with another week at #1.
Scott Pilgrim takes on Toronto (in a good way)
A unique media-based co-promotion for the upcoming Universal Pictures movie Scott Pilgrim vs. the World is bringing together several major Canadian tourism agencies.
