Telus goes mobile with CFL
Named the league’s ‘official national wireless provider,’ Telus announces a sponsorship deal that includes exclusive content for the CFL’s new mobile app.
TV growth flat, conventional revenues down: StatsCan
For the first time ever, ad revenues represented less than half of the TV sector’s total revenues, according to the annual Statistics Canada report on the television broadcasting industry. CBC’s Al Dark and CTV’s Rick Brace give a broadcaster’s perspective.
Solid launch for King’s Haven
The horror master’s Nova Scotia-set suspense series debuts to nearly 300,000 viewers on Showcase.
Sunlight to go mass with Deep Clean
Launching a new product – especially in the low-involvement category – requires mass media to build brand awareness. Sunlight’s senior brand manager explains the detergent’s latest campaign.
Revenue, profit up at Corus
Corus CEO John Cassaday calls the company’s third-quarter performance ‘exceptional.’
Quebecor fires a volley at CTV
The PQ media giant wants the CRTC to be fair when it comes to early regulatory relief.
All in a name? Developers find out
A trio of developers has launched a name-the-condo contest for a new condo in downtown Toronto, garnering 200 entries in less than two days.
ABC to audit mobile usage with Handmark
Audit Bureau of Circulations’ latest digital measurement will give buyers increased confidence when placing ads on mobile, explains ZenithOptimedia president and CEO, Sunni Boot.
Postmedia deal finalized
The new media co, headed by Paul Godfrey, has navigated the regulatory hurdles to become Canada’s newest national publisher of English-language newspapers.
More Blue for Global, ABC
The Toronto cop drama receives a second season order three weeks into its run; Canwest says it is open to integration opps.
App-etite: Scotiabank is vibin’ at Caribana
Scotiabank Caribana is launching a Navigator app to share photos and videos and provide logistical information.
Tourisme Montreal evolves 100% digi strategy
The organization moved to an all-digital media strategy in 2009, and is now using a new SEM technique to engage its US target audience for its summer campaign.
New World Cup highs for CBC
The final game between Spain and the Netherlands attracts a record 5.8 million viewers to the pubcaster.
RBC dispenses SweetCents
In a partnership with Sweetspot.ca, RBC has launched a sponsored advice section, providing expert finance tips for readers.
FIFA draws in 1.892 million
Global’s Lie to Me reaches second place for the week.
