The Calgary Stampede buckles down with AR
In partnership with the Alberta Beverage Container Recycling Corporation, the event has launched an augmented reality-based contest to target 18- to 25-year-olds with instant prizes and recycling messages.
Kia gets responsible
The carco’s newest national campaign introduces a new brand platform and seeks to drive change via partnerships with community organizations.
Starbucks pledges with Evergreen
The coffee co’s latest campaign invites java lovers to share their green-friendly deeds via the brand’s Facebook page, with thousands of pledges already logged.
Winners wants to wow youth
The retailer has partnered with singer Nikki Yanofsky in an exclusively digital campaign that aims to engage youth.
Rogers customers decide fate of Needlebaum
On the brand’s YouTube channel, consumers can choose the next move for the perennially frustrated campaign character.
Seven original dramas on Canwest slate
The broadcaster beefs up its Canadian contingent for Global and Showcase’s 2010-11 rosters, adding scripted series XIII and APTN’s Blackstone. Integration opportunities are available.
Casale Media opens Vancouver office
Ronn Zinko has been hired to head the new West Coast office.
‘Confident’ marketers to up budget in 2010, 2011: Gauge report
A new report by Cossette and research firm IMI International indicates that marketers’ confidence remains tenuous in 2010 but that brave marketers are forging ahead with social media and mobile.
Toronto Life unveils redesign
The St. Joseph Media publication adds columnist Jan Wong and debuts a new culture section and back-page memoir.
2.4 million for Germany vs. Spain
The semi-final game becomes the most-watched of the World Cup on CBC.
Herbal Magic to trim down CFL legends
The weight loss program sees a business opportunity in men, and it is launching a new product by helping Canadian Football League alumni shed pounds in an online contest called the Weight Loss Cup.
King Kong attacks: Brilliant or bad news?
MiC asks senior media execs what they think of the recent Universal Studios controversial cover wrap of the LA Times section LATExtra.
Bell rings in at #1 in Montreal: Media Monitors radio rankings, June 28 to July 4, 2010
The telco tops Montreal, while Chrysler dealers take over T.O.
New digi beauty magazine The Kit carries big names
Ceri Marsh, former EIC of Fashion magazine, is on board with new digital beauty magazine The Kit, which launches in September and is headed by a former VP group publisher at St. Joseph Media.
BMO challenges virtual keepers
BMO Financial Group is allowing passersby at a downtown branch to play soccer with the kids in their ad campaign via a new interactive digital display in downtown Toronto.
