Gift Wrap: Future Shop stuffs e-stockings
In a new digital campaign from Cossette’s Rocket XL, Future Shop is helping people share their holiday wish lists on blogs and Facebook pages.
BuyingBlock.com gifts rent for social media
The real estate website invites unhappy renters to blog about their most harrowing rental experiences for the chance to win a month of free rent and other goodies.
Diageo teams up with HNIC to face off with beer
Crown Royal hopes to score new fans with its ‘For Every King a Crown’ integrated push which teams whiskey with hockey, and ultimately, to draft beer drinkers via its hookup with HNIC.
Absolut captures Vancouver in a bottle
The vodka brand debuts a limited-edition bottle designed to both appeal to and support Vancouver’s vibrant arts community.
Wii vs. them: Nintendo and TVA pit families against celebs
Quebec families shake their Miis with celebrities in a series of 75-second spots airing twice daily on the French-language broadcaster TVA.
Tourism Vancouver puts Olympic services in visitors’ pockets
Tourism Vancouver and HTC partner on free mobile app – with lots of ad opps – designed to make Games-going easier for newcomers to Vancouver.
Pepsi, Garnier top Juno sponsor list for 2010
The cola co expands its social media reach to leverage its sponsorship, Garnier continues on as official stylist and Sirius expands its involvement. Opps are still open for other brands.
Delvinia unveils a Digital Mosaic of Canadian consumers
Toronto-based digital design and research company Delvinia has built a new market segmentation system that categorizes Canadians based on their adoption and use of digital technologies.
Eaton Centre lures holiday shoppers with iPhone app
Said to be a retail first, the new application is designed to soothe seasonal shopping madness while enabling retailers to reach out and stop deal-driven mall traffic in its tracks.
Astral fetes TO’s 2015 win
The Toronto-based OOH company shows its civic pride by installing 100 transit shelter poster ads celebrating Toronto’s selection as the host city of the 2015 Pan Am Games.
Bell dials up big TO buy: Media Monitors radio rankings Nov. 2 to 8, 2009
Bell Mobility leads radio spending in Toronto, while long-time incumbent Alarm Force remains #1 in Montreal.
CNBC gets into Debt
The US cable channel CNBC signs on for three seasons of Frantic Films’ reality Til Debt Do Us Part.
Samsung seeks would-be social media mavens
Samsung’s ‘Mobile Explorers’ contest promotes the extension of the brand’s Olympics telecommunications sponsorship into the consumer realm.
MuchMusic lets fans play 360-degree cameraman
The new tech allows web users to manipulate the broadcast experience, making eyeballs linger longer and providing new and unique sponsorship opportunities such as 360-degree ads.
High Fidelity HDTV bows first campaign-supported free preview
The HD broadcaster made the GTA media buy to generate awareness ahead of the HDTV and cable box buying season.
