Absolut bottles street-to-web video
The always-creative vodka brand has set up street-level installations across Canada as part of a multi-faceted media campaign.
Dell transforms entrepreneurs into heroes
The ‘Take Your Own Path’ campaign launches in print and online, developing the brand’s relationship with self-starters who have achieved massive success.
Circ still on decline at Canadian dailies
The fall 2009 newspaper circ report from the Audit Bureau of Circulation shows weekday declines for 28 of 30 pubs measured by ABC.
Spotted! Charity ‘flash mob’
The Ride to Conquer Cancer organizes a four-city stunt to promote fundraising for a 2010 event.
Discovery brings heavyweight ‘Life’ series to Canada
Dodge is on board as presenting sponsor for the Canadian premiere of the high-def, 10-part BBC series about life in the plant and animal kingdom.
Profits, subscribers up at Corus
The arrival of Viva and HBO Canada goose year-end numbers, and while ad revenues for the women’s TV properties grew, kid-centric channels and radio saw a dip.
Home Depot nails top spot: Media Monitors radio rankings Oct. 13 to 18, 2009
Canadian Tire jumps into the Toronto top three, while Alarm Force remains at #1 in Montreal.
Models bedazzled with LG New Chocolate at Fashion Week
LG Electronics launched a new mobile handset yesterday that has a wide screen ideal for movie-watching, but as runway models showed, it can also be worn as a necklace, bracelet – even a belt.
Buy.com expands north with new site
Online marketplace Buy.com has opened a Canadian site as part of its global expansion, promising customized advertising opps and big reach.
Shaw picks up Score HD
The high-def sports channel extends its reach into Western Canada.
Notes from the mediascape: GQ’s swanky new app
Publisher Condé Nast plans to offer GQ in a mobile form that ABC will count toward total paid circ of the mag.
Aviva’s Community Fund seeks ideas from Canadians
The insurance company’s corporate responsibility arm has partnered with Canadian media in its search for winning community development ideas.
Sweeping changes at CBC News
More than 1,000 staffers are shuffled in the changes that include The National expanding to weekends, flanked by local and online news.
ABC Canada Literacy expands reading remit
The foundation’s ‘Unexpected’ effort is going beyond it’s typical media turf, and adds Zoom Media to this year’s list of donating media sponsors.
Wind Mobile blows its horn with viral vids
A trio of online videos sets the stage for a media push this Christmas.
