CityTV seeks ‘official comedy correspondent’
A user-generated video contest builds online buzz for the net’s new fall comedy lineup.
Indigo snags commuters with ‘Lost Symbol’
The bookseller plastered Union Station with all things Dan Brown to promote the blockbuster author’s newest book.
TMN creates ‘entertainment emergency’ at TIFF
The network is hoping to boost subscriptions with a stunt to stun film fest attendees in Toronto today.
Audi steps into Hall of Fame action
Audi got a lot of podium mileage from its TIFF event sponsorship at the Canadian Film and Television Hall of Fame last night.
Rogers sends CRTC ‘no fees’ notice
A new submission filed by Rogers in advance of the Commission’s November hearing argues against fee-for-carriage, and knocks the Canadian nets’ national fee-support lobbying effort.
LCBO goes big with GoLocal
The retailer’s annual campaign includes social media and online tactics in the largest-ever push of Ontario wines.
HGTV Canada unveils new acquisitions
The network is bringing three new acquisitions on board, and has just announced that Canwest Broadcasting programmer Emily Morgan is taking the helm at HGTV Canada and handling original shows for the lifestyle channel.
Olive Media gets served by AOL
The network’s mobile, video and display ads are now powered by Adtech.
Big Brother goes one-two for top spot
The reality show takes Tuesday and Thursday, with nearest rival being Tuesday’s food-fest Hell’s Kitchen.
CRTC turns down Slice
Cancon and spending requirements will stay as is, Canwest channel told.
New kid content co wants to play with brands
Omnicom alum Michael McLaughlin and veteran kids animation producer Kevin Gillis & co are joining forces to launch a prodco in Toronto with a focus on creating advertiser-supported content.
Canadian kid shows get new licensing push
New DHX Licensing division will seek consumer product partnerships for hot brands such as Animal Mechanicals.
Quaker looks to energize Canadians with new campaign
‘Go humans go’ campaign brings all Quaker oats products under one marketing umbrella for the first time, and the company makes its first digital foray.
Bacardi mixes with eTalk and TIFF
Toronto’s Lower Bay subway station is being transformed into a luxury lounge tomorrow night for the premiere party of Harry Brown, and to celebrate the first partnership of Grey Goose and Soho House in Canada.
P&G Beauty polishes up ET Canada integrations
The beauty brand is creating custom vignettes and in-show segment sponsorships that will be airing throughout the Global network as part of ET Canada’s Festival Central TIFF coverage.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
