Articles Tagged ‘ad-tech’
Tracking, targeting and programmatic: The great online ad debate
The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.
Can a machine better match ads to consumers?
A Waterloo-based ad-tech company says its machine-learning based product will allow publishers to focus on their core business.
Which part of your ad did a consumer click on?
District M, a Montreal-based ad tech co, has a new product that will enable brands to see how users engage with their ads and simultaneously check for fraud.
