Articles Tagged ‘Budweiser Red Light’


Budweiser signs multi-season agreement with NHLPA

The deal will allow the beer brand to leverage the organization’s trademarks, as well as NHL players, in its traditional and experiential activations.


Spotted! Alexander Keith’s hits the road

MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.


Budweiser lights up the Super Bowl

The brand launched a new campaign last night, selling Wi-Fi-enabled hockey goal lights to Canadians.