Articles Tagged ‘Covenant House’
Barilla extends Covenant House partnership for a tenth year
Support for a youth cooking program comes with promotion across digital channels.
How Covenant House is catching mass audiences with its new campaign
The ads use social media and OOH executions to reach both young people and their parents.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
Covenant House changes its tone
The charity’s most recent radio campaign out West puts listeners in the shoes of homeless youth.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
