Articles Tagged ‘Derek Kent’
Tim Hortons teams with Hockey Canada
In addition to supporting the country’s national men’s and women’s teams, the brand will now also reach 100,000-plus youth hockey players.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
The Verdict: #Wearewinter
Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
The Canadian Olympic Committee launches its biggest-ever campaign
Derek Kent, CMO at the organization, tells MiC about the #Wearewinter campaign, and its first-ever social media partnership.
