Articles Tagged ‘Digital Media Summit’

digital update panel

Digital strategies must emphasize tangible ROIs

At the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.

Q&A: Ryan Holiday on manipulating the media

The American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator on how to get your brand noticed in the new media landscape.

DigitalMediaSummitpanel

Future talk at Digital Media Summit

The industry panel discussed everything from why Napster worked to creating content for ever-fragmenting audiences at yesterday’s event.