Articles Tagged ‘global ad spend forecast’
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Canadian ad spend one of the fastest growing in 2021: report
Dentsu’s Global Ad Spend Forecast report indicates an impending recovery for the Canadian ad market, and continued growth into 2022 driven by digital.
