Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
sickkids

The Verdict: How SickKids built a net-new audience for a new event

The virtual, nation-wide Millions Reasons Run exceeded funding expectations by 129% due to a nimble, digital-first and data-fuelled effort.

Olympics

ICYMI: CBC adds to its Olympic programming

Plus, COMMB announces first programmatic members and social networks open up to Media Rating Council.

podcast

Acast adds Crooked Media podcasts

Through the deal, Acast can connect Canadian advertisers and sponsors to popular podcasts like Pod Save America.

_DSC4586

Announcing the 2021 MIAs jury

Eleven jurors will put this year’s MIA entries through their paces after a year-long pandemic-fuelled hiatus.

Screen Shot 2021-07-21 at 10.53.56 AM

Pointsbet taps Scott Vanderwel for CEO

Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.

blue-jays-vladimir-guerrero-jr-and-bo-bichette

Blue Jays bolster Rogers’ Q2

Sports programming and Blue Jays baseball attributed to an 84% increase in media revenue for the quarter.

Screen Shot 2021-07-21 at 9.13.29 AM

Euro Cup finals take the top TV spots: Numeris

TSN and CTV coverage of the Euro 2020 finals dominated TV screens across the country, and multi-day viewing kept the Stanley Cup Playoffs in contention.

Toronto,,Canada,-,October,13,,2020:,Google,Sign,On,The

Google Canada taps Laura Pearce as new head of marketing

Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.

Screen Shot 2021-07-20 at 10.52.53 AM

Virgin Plus taps into the Olympics for high visibility

The brand is trying some new tactics for broad, yet more targeted reach at the same time.

Owneroverview-header image

Automotive dominates radio for the week: Media Monitors

Volkswagen led in Toronto, with car categories making up most of Montreal’s rankings.

Tokyo_2020_Logo

CBC lays out Tokyo 2020 Olympic coverage

Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.

bookShutterstock

Book publishers and retailers tap into TikTok

A community of readers have driven over 13 billion views to the “#booktok” hashtag in 2021.

NBC-Olympic-Broadcaster-Ahmed-Fareed-wearing-INDOCHINO

Indochino partners with NBC Olympics for Tokyo 2020

The Canadian fashion retailer is tapping into the hopeful 200 million viewers, spanning 17 nights of Olympic coverage on NBC.

programmaticads

Automated planning drives revenue growth for AcuityAds

The adtech company’s Illumin platform triggered a 135% increase in client acquisition compared to the first quarter this year.

Screen Shot 2021-07-15 at 11.51.43 AM

Vistar’s recent funding fuels DOOH accessibility

A $30 million raise is positioned to further develop software and tech.