Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
vevo bieber

Vevo partners with VIDAA for CTV/OTT expansion

With a 32% growth in connected TV viewership, the platform is looking to grow its distribution through the new partnership.

Announcement Post

Earth’s Own buys around Earth Day

The plant-based brand pivoted to advocacy and engagement to support its brand-building strategy.

Bitbuy Billboard DOOH Vistar

Bitbuy buys into DOOH to get its cryptocurrency to stand out

The Canadian company and Vistar bet on the platform’s ability to reach Canadian millennials on the go.

Noovo_Moi_SalleDePresse_1920x930-1

Bell Media consolidates French lifestyle content online

Nouvo Moi is positioned to be a daily one-stop French-language online lifestyle destination.

OKIERIETE ONAODOWAN, CHANDRA WILSON

Station 19 takes the top TV spot: Numeris

The Grey’s spin-off took the lead after more than a year, while police and medical dramas dominated most markets.

Vickram Agarwal & Zoe Share

Schmooz sees potential in dad-focused content

The social agency has acquired Daddy’s Digest, providing a channel to bridge the gap between mom blogs and content for dads.

Copied from Playback - cbc -shutterstock-01

CBC gets added support in federal budget

The national broadcaster receives an addition $21 million to help cover shortfalls in ad revenue.

retro radio

Governments take top spots in Toronto and Montreal: Media Monitors

Auto advertisers also increased their play counts significantly in both markets.

Copied from strategy - fraud

Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

Podcastwoman

Narcity Media adds audio content to the mix

In its efforts towards rethinking local news, the millennial-focused publisher launches its first podcast.

TOR_SuperFlexity_UberEats_TTC_MAR21 (26)

Pattison Outdoor wants to measure OOH on the move

A new dashboard helps advertisers evaluate and measure moving transit activations.

ScottandDebenvironmentalportraitsVHREp2009-177

Lowe’s signs on to another HGTV show

The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.

GroupM-OPT

GroupM agencies add to their North American leadership

Amanda Richman joins Mindshare as CEO, while Delphine Fabre-Hernoux and Alex Norman fill new c-suite roles at Wavemaker.

StatsRadio Motion Design Studio

Pattison Media launches dynamic ads for audio

The real-time tool combines the reach of traditional radio with the targetability, scalability and analytics of digital.