Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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Sarah Thompson moves to Theo

Mindshare’s chief strategy officer will put her focus towards WPP’s dedicated Rogers agency.

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The NHL returns to a more traditional playoff schedule

Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.

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ICYMI: Tug expands mandate with U of T’s Rotman

Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.

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Meridian boosts spend on traditional media to strengthen its brand

The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.

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How Ricola is testing out its reinvention

Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.

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MaxTV Media makes its move into Quebec

The DOOH agency is also adding live survey functionality to its network of residential touchscreens.

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The Rookie takes top spot: Numeris

Plus, police procedurals, CTV programming and hockey prove popular across the country.

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Goodfood and government top Toronto: Media Monitors

QSRs also surged in the market, while governments and banks controlled the top in Montreal.

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MiQ creates Canadian broadcast sales team

Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.

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District M rebrands as Sharethrough

The merger made the new Sharethrough one of the top three global omnichannel independent ad exchanges.

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Indie Capital launches BIPOC Media Growth Program

Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.

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Sportsnet to stream and broadcast Secret Dream Gap Tour

The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.

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Overactive Media continues to evolve

The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.

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Behind the buy: Neutrogena hikes up ad spend in Quebec

UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.