Mike Connell

Contact Mike by sending an email to mconnell@brunico.com

Articles by Mike Connell
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How Google feels about calls for news legislation

Sources from the company say its own market-based solutions to paying for news will help a “self-sustaining news model.”

Vincent Spruyt PhD - Global Chief AI Officer - Reprise Digital

Reprise is harnessing AI to optimize performance media

The global agency taps artificial intelligence expert Vincent Spruyt to lead its new AI division.

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DAX becomes Canadian partner for NPR’s podcasts

The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.

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Four new sponsors join Big Brother Canada

Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.

Sportsnet and Canada Basketball

Sportsnet and Canada Basketball partner beyond the broadcast

New events and original content creation will shine a brighter light on basketball in Canada.

The Rookie CTV

Police procedurals continue to lead ratings: Numeris

The Rookie dominated nationally and found its way into the top five in most markets.

TikTok mobile

TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

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Governments move up in Toronto and Montreal: Media Monitors

McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.

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Tech and media organizations form coalition to combat content fraud

Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.

rogers

Rogers names partners getting free ad space through “All In”

The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.

TV

Northern Lights relaunches with holistic approach to performance marketing

Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.

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What’s on the horizon for Twitter Spaces and Clubhouse?

Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.

Copied from Playback - shutterstock_Quarterly report

Omnicom reports losses across the board in Q4

CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.

Hilite Outdoor

Hilite brings car-top OOH to Vistar’s programmatic network

Over 100 screens on the move through Toronto are now available programmatically.

Toronto Star

Onlia adds custom content to its mix with Torstar partnership

The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.