Articles Tagged ‘GroupM Next’

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Smartphone penetration reaches 68% in Canada

“We haven’t quite reached ubiquity, but we’re pretty close,” says Jeff Lancaster, CEO of study co-author Catalyst. “It’s a wake up call for Canadian brands.”

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Catalyst releases new smartphone usage study

New study from Catalyst shows smartphone users are using their devices differently at home, work and on the go.

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GroupM Next makes a Pinterest-ing partnership

The group’s CEO Chris Copeland talks about the importance of the company’s partnership with Pinterest analytics start-up Curalate.

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GroupM launches innovation unit

GroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.