Articles Tagged ‘Guideline’
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
Ad spend in 2024 is off to a good start
According to Guideline, buying across all media is up 8% compared to the same period last year.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
Canadian ad spending flat through first half of 2023
The latest SMI figures show that streaming, online video, podcasts and OOH are maintaining their recent growth.
