Articles Tagged ‘Ipsos OTX’
Microsoft Advertising unveils Cross-Screen Engagement study
MSA’s Natasha Hritzuk breaks down the study, which offers insights on behaviours that drive multi-screen consumption, and implications for advertisers.
Consumers are co-creating with brands: study
The new Ipsos OTX infographic shows that 35% of consumers are using social media to share and interact with brands.
Consumers ‘liking’ brands online: study
The latest Ipsos Open Thinking Exchange study shows that 45% of consumers regularly check brands’ social networking pages.
