Articles Tagged ‘Joanna Milroy’

Kraft Heinz

Kraft Heinz returns to tightened media model with TSN

The brand’s marketing director Joanna Milroy on how Kraft Heinz Project Play fared in its first year, and how it has changed for its second edition.

Copied from strategy - BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo

From working with influencers to taking cues from TV pilots, here are some key takeaways.