Articles Tagged ‘Kotex’
Kotex adapts French program for MTV
The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.
Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.
Smokebomb, Cotton Incorporated say I Do with new show
Jay Bennett of Smokebomb Entertainment says brands are enthusiastic about partnering on a series with a wedding theme.
Kotex doubles down on vampy web series Carmilla
The second season of the web series, which is financed by Kotex, will be expanded to include a 36-ep scripted series and 12-part branded content series.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
