Articles Tagged ‘Lara Skripitsky’

Chatter, speed and pricey influencers: Where social media and millennials collide

At a FFWD Ad Week panel moderated by Twitter Canada’s Alyson Gausby, brands discussed the biggest challenges with reaching the elusive generation on social.

McDonald’s goes digital for National French Fry Day

Canada’s first promoted Periscope and influencer-led T-shirt giveaways were part of the QSR’s one-day campaign.