Articles Tagged ‘Laura Baehr’

DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

The TVB rebrands for its next chapter

Organization president Catherine MacLeod on how its new moniker thinktv aims to inspire industry change.

CMT goes big for its Friday lineup

The Corus Entertainment channel has launched a larger than usual campaign to promote Bayou Billionaires and My Big Redneck Vacation.