Articles Tagged ‘Media Metrix Multi-Platform’
Comscore adds Social Incremental Audience to its digital measurement
This addition enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties.
Nearly half of digital minutes are spent on mobile: comScore
The digital measurement company has released the first Canadian Media Metrix Multi-Platform and Mobile Metrix results.
comScore to launch Media Metrix Multi-Platform
The analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.
