Articles Tagged ‘millennial’

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Majority of millennials are going unreached: study

It’s 2016, do you know where the millennials are? New research from Dentsu Aegis shows 58% of the coveted demo is misunderstood and under-targeted.

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The Canadians doing TV their way: MTM

Details on the 10% of Canadians that are watching TV content without paying for a traditional package.

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Canadians more likely to watch video ads on TV: study

According to a study from Thinktv and Nlogic, consumers are least likely to view video ads on their phones.

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Spotted! Hallmark spreads the love

The company took to the streets of Toronto this weekend to get consumers up close and personal with its cards.

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Breaking down the millennials: MTM

Those in Gen Z are more likely to have a smartphone and use Snapchat, Tumblr and Reddit than those in Gen Y, according to new numbers.

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Pragmatic parents: How millennials are buying

Jeff Fromm, president of millennial-focused agency, Futurecast, shares numbers ahead of a Toronto presentation later this month.

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Data Dive: Millennial dads are optimistic and informed

According to new research from IPG Mediabrands, milliennial dads are more likely to research products online, but are often cynical about ads.