Articles Tagged ‘Millward Brown’
Online video ad spend predicted to grow 58% in three years: report
Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.
Poor ROI tracking is hindering digital budgets: study
A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.
French Canadians more likely to “mesh” second-screen content: study
Millward Brown finds English Canadians are less likely to look at content related to the TV program they are watching on their smartphone or tablet devices.
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