Articles Tagged ‘Nielsen Digital Ad Ratings’
Upfronts 2023: Netflix talks numbers for the first time
The streamer’s ad-supported tier has more than doubled since its November launch – and almost three-quarters of that growth is in the key 18 to 49 demo.
Mobile delivers the best on-target rate: Nielsen
The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.
Nielsen adds new mobile metric
The company has expanded its Nielsen Digital Ad Ratings to include mobile in Canada.
