Articles Tagged ‘Nielsen Online Campaign Ratings’
Canadian campaigns missing the mark online: study
A new Nielsen study shows a group of campaigns that served 10 million impressions only reached the intended target between 2 and 36% of the time.
Nielsen expands partnership with Integral Ad Science
The two companies will work together to power viewability measurement globally within Nielsen Online Campaign Ratings.
BrightRoll announces strategic partnership with Nielsen
The video advertising platform’s deal with the measurement company opens the door for new innovations in programmatic buying.
Facebook fallacies from its head of measurement
Rick Malhotra tells MiC how agencies need to think beyond the click-through rate when using the social media site in their campaigns.
Videology launches new platform with Nielsen
The company’s Canadian VP of sales talks about the new product, which allows advertisers to use Nielsen Online Campaign Ratings to buy guaranteed and RTB inventory.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
Nielsen Online Campaign Ratings to launch in Canada
The ratings system, which is live in the US and UK, will come to Canada in the coming weeks.
