Articles Tagged ‘report’
Nearly one-sixth of Canadians pay for online news
A Reuters study shows that of those subscribers, 10% of Canadians opt for local media, while 43% choose foreign media.
Almost a third of youth have played a game on Netflix via connected TV
MTM publishes its first report on the media consumption habits of young people.
More than half of Canadians subscribe to both SVOD and linear TV
A recent MTM report finds that, while it’s popular to have both, Francophones are more likely than Anglophones to keep their linear TV service.
Majority of Canadians prefer paying extra for ad-free streaming
Horizon Media has released a report that provides insight into the country’s video streaming preferences.
Millennials are turning more to games as a way of self-expression
In its new study, Fandom offers insights into how brands can engage with gamers.
Social networks are the leading media channel for ad spend
WARC Media’s latest report shows that investment in AI has helped increase the popularity of the platforms.
Where do Canadians watch movies and how often?
SVOD Services, such as Netflix and Disney+, are the most popular: more than half of Canadians use them on a weekly basis.
Millennials are spending less time watching TV and more time gaming
Around 82% of people believe video games are more engaging than movies and TV, and 59% feel more fulfilled after playing.
Meta reports Q4 and full year revenue increase
The social media giant posted revenue of $40.11 billion in Q4, up 25% compared to the same period in 2022.
Tim Hortons dominates the domestic market: AdEase TV
As colder weather takes hold and people start to get cozy indoors, QSRs dominate the TV rankings in major Canadian markets.
Vividata’s fall report shows streamers up 57% since 2021
The measurement co’s latest report shows that the popularity of streaming content is continuing to rise unabated, both on the video and audio fronts.
Canadian media usage, video display ads on the rise: report
GroupM’s “The State of Digital” research analyzes stats from 35 countries to consider the effects of tech on consumers and advertisers.
