Articles Tagged ‘Sell! Sell!’

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Spotted! Drambuie gives consumers a ride

The Scottish liqueur brand is trying to raise its profile with males aged 25 to 34 with a campaign that offers consumers a ride in an old-fashioned branded taxi.


Spotted! Drambuie hypnotizes a new generation

Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.