Articles Tagged ‘Susan O’Brien’


The Verdict: Canadian Tire’s Ice Truck

Susan O’Brien, VP strategic marketing, Canadian Tire, shares stats that show how the battery campaign became one of the retailer’s most successful marketing efforts of all time.


Canadian Tire cleans up the party

The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.


Canadian Tire partners with Cake Boss

The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.


Canadian Tire expands its holiday focus

The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.