Articles Tagged ‘Truly Hard Seltzer’
Behind the buy: Truly’s push to disrupt beer-dominated hockey
The brand’s new platform is supported by OOH ads and the NHL’s Digitally Enhanced Dasherboards.
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
NHL rallies sponsors for fan fest ahead of Heritage Classic
Hockey season is underway and the league is building our a brand-heavy experiential festivities around the outdoor game.
Truly Hard Seltzer signs on as NHL sponsor in Canada
The deal will also give exposure to Moosehead’s Twisted Tea brand.
