Articles Tagged ‘UM’
Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
Jack Daniel’s gets sweet
The whiskey brand goes digital and buys big for the launch of Jack Daniel’s Tennessee Honey.
Tablets used more often in the home than out: study
A new mobile study from Mediabrands takes on myths around smartphones, tablets and e-readers.
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