Articles Tagged ‘ViacomCBS’
Paramount cuts ties with WPP Media, awards business to Publicis
The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
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The entertainment giant first partnered with WPP in 2004, when it appointed Mediaedge:cia, which eventually rebranded as MEC, as its media AOR.
