Articles Tagged ‘WHY Group’
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
Horizon expands WHY Group’s research services
Customized workshops, boot camps, brand playbooks and AI modeling are available to clients and non-clients.
Subcultures are the new demographics for Gen Z
For the young generation, a Horizon Media study says popular culture has been replaced by a passion for subcultures and niche communities.
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