Articles Tagged ‘xandr’

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.

Partnership

Bell Media partners with Xandr for self-serve DSP

The SAM DSP aims to create an easier buying process for both TV and digital.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.