Articles Tagged ‘Zak Mroueh’

Why so many creative agencies are building up their media offerings
Shops are seeing benefits from more closely integrating the two areas of expertise.

Spotted! Cineplex brings the movie experience to balconies
While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

Branded content gets real (and pays for itself)
A look at who has moved beyond test-and-learn to make compelling content part of their business model.