Jonathan Paul

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Articles by Jonathan Paul

Ikea Canada owns the entire home


The furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.

Axe Canada launches online channel


The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.

McDonald’s ups its cool factor in Alberta

Out Of Home

The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.

Mucho Burrito launches first Canadian ad effort

Out Of HomeRadio

The Doug & Serge-developed campaign includes billboards with controversial taglines to compete with big QSR spenders.

The Verdict: Coast Capital Savings gets social


MiC takes an in-depth look at the credit union’s first stab at social media contests.

Next Media Stars: Jennifer Sawula

NewsOut Of Home

The MediaVest strategy supervisor talks about standing out from the airport advertising pack.

Next Media Stars: Fatima Hyder


The Mindshare manager of invention talks about matching clients and campaigns.

Fido shares its care


The telco has partnered with environmental not-for-profit Evergreen to launch a program supporting environmental and community projects across the country.

Next Media Stars: Jen Donaldson


The account planner at Halifax-based Time + Space Media talks lean budgets and long timelines for the Canada Games.

Social TV: building branded communities


Social networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.