Jonathan Paul

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Articles by Jonathan Paul
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The Verdict: Coast Capital Savings gets social

MiC takes an in-depth look at the credit union’s first stab at social media contests.


Next Media Stars: Jennifer Sawula

The MediaVest strategy supervisor talks about standing out from the airport advertising pack.


Next Media Stars: Fatima Hyder

The Mindshare manager of invention talks about matching clients and campaigns.


Fido shares its care

The telco has partnered with environmental not-for-profit Evergreen to launch a program supporting environmental and community projects across the country.


Next Media Stars: Jen Donaldson

The account planner at Halifax-based Time + Space Media talks lean budgets and long timelines for the Canada Games.


Social TV: building branded communities

Social networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.


Web TV: the new online operators

Cable and satellite operators have gone online with web TV services to meet the viewer on their turf, on their terms. Now a new generation of upstart web TV brands has emerged, offering similar services at a much lower cost.


Addressable advertising: the census revolution

Addressable TV is not a new idea. The concept’s been bandied about for ages and companies have dabbled in it, albeit with limited success. But now it’s taking meaningful strides forward, ready to breathe new, lucrative life into the old sample-based TV ad model, and Canada is poised to take the lead.


Skittles wins Film Gold at Cannes

BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.


Just one thing in Cannes

MiC asks Cannes delegates about one amazing thing they saw at the festival.


A convo in Cannes: Mike Cooper and Mark Holden, PHD

MiC caught up with PHD’s worldwide CEO Mike Cooper and global strategy and planning director Mark Holden for a quick Q&A in Cannes.

Sid Lee for Bota Bota

Canada wins four Golds, a Silver and a Bronze at Cannes

Strong work in Design and Cyber from Cossette, Sid Lee Architecture and BBDO garners Canada some Gold hardware.