Jonathan Paul

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Articles by Jonathan Paul

Ikea Canada owns the entire home

The furniture retailer tones down the humour and ups the sentimentality with a campaign by new AOR Leo Burnett.


Axe Canada launches online channel

The brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.

Dollar Drink Days Cool Concept

McDonald’s ups its cool factor in Alberta

The QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.


Mucho Burrito launches first Canadian ad effort

The Doug & Serge-developed campaign includes billboards with controversial taglines to compete with big QSR spenders.

Results - Week1_WinnersPicture_AtCoast2

The Verdict: Coast Capital Savings gets social

MiC takes an in-depth look at the credit union’s first stab at social media contests.


Next Media Stars: Jennifer Sawula

The MediaVest strategy supervisor talks about standing out from the airport advertising pack.


Next Media Stars: Fatima Hyder

The Mindshare manager of invention talks about matching clients and campaigns.


Fido shares its care

The telco has partnered with environmental not-for-profit Evergreen to launch a program supporting environmental and community projects across the country.


Next Media Stars: Jen Donaldson

The account planner at Halifax-based Time + Space Media talks lean budgets and long timelines for the Canada Games.


Social TV: building branded communities

Social networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.