Jonathan Paul
Axe Canada launches online channel
DigitalThe brand puts a very modern twist on Shakespeare with a new online destination providing shareable content.
McDonald’s ups its cool factor in Alberta
Out Of HomeThe QSR treated residents of Sylvan Lake to an icy installation that distributes loonies to promote its Dollar Drink Days.
Mucho Burrito launches first Canadian ad effort
Out Of HomeRadioThe Doug & Serge-developed campaign includes billboards with controversial taglines to compete with big QSR spenders.
The Verdict: Coast Capital Savings gets social
DigitalNewsMiC takes an in-depth look at the credit union’s first stab at social media contests.
Next Media Stars: Jennifer Sawula
NewsOut Of HomeThe MediaVest strategy supervisor talks about standing out from the airport advertising pack.
Next Media Stars: Fatima Hyder
NewsThe Mindshare manager of invention talks about matching clients and campaigns.
Fido shares its care
DigitalThe telco has partnered with environmental not-for-profit Evergreen to launch a program supporting environmental and community projects across the country.
Next Media Stars: Jen Donaldson
NewsThe account planner at Halifax-based Time + Space Media talks lean budgets and long timelines for the Canada Games.
Social TV: building branded communities
ResearchTelevisionSocial networking platforms have ushered in an era of community TV viewing, where people can gather online, be entertained together and share their catty comments or cheerleading. This opens the virtual door for advertisers to mobilize entire communities behind campaigns that live within the social ecosystem.
Web TV: the new online operators
ResearchTelevisionCable and satellite operators have gone online with web TV services to meet the viewer on their turf, on their terms. Now a new generation of upstart web TV brands has emerged, offering similar services at a much lower cost.
